Early the year 2000 when the short service messaging was started since then it was gaining its momentum as a successful marketing medium. Now with the newly added innovation of ideas of different marketing agencies this medium has grown to a great extent and is growing at a ramming speed. In Asia too this has been added to the present marketing scenario. Though this method has been legitimized in several countries but limitations are still there hankering. The main reason behind this is that there always remains the limitation of 160 words and not more than that words can be used to send such SMS, therefore whatever you have to say, you must do it in a nutshell and straight to the point topic. But the advantage of this type of short marketing is the customers will not get confused with the jingle of words. But another disadvantage of this is the customers may feel disturbed by this. Still this medium is better than verbal marketing in a way that there is always a chance of ignoring and deleting the message.

In North America, Europe and some other countries this SMS marketing strategy has got a ravishing response. And with this popularity it is very clear that the world is on the verge of a new revolution named SMS marketing.